Risk Assessment

Risk assessment

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Creating this risk assessment made me consider the potential risks that could arise while filming. This allowed me to plan ahead to avoid problems.

Possible location Photos

This location would be used to film the performance part of the music video. It already has a drum kit and therefore I would only need to get an electric guitar and an amp. It is only partially carpeted, meaning camera movement should be pretty smooth and easy.

Some work still needs to be done such as the removal of the gym equipment and some re-arranging of furniture.

I think this setting will help to portray the band

in

a very relatable way as it will seem like they are just practicing. The run-down appearance also adds to the rock stereotype.

This location would be used for the narrative section of the video. The home setting is ideal for the narrative as it would be the typical environment for an argument and the kitchen is perfect for the murder because there is easy access to knifes.

Treatment Sheet

Treatment sheet

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Record Label Logo

I created this logo for the record company that I have created. This logo will be used on the advert and digipak and will also feature at the end of my music video. This will link all of my products together in the same way a successful company logo would.

Audience Research

http://www.facebook.com/pages/WTA-Records/197934053610123

I setup a facebook page which allows me to interact with my target audience. I can ask them questions and learn their opinions on ideas that I have. This will ensure that my work conforms to their expectations and suits them.

My audience research has shown that I must include shots of the band playing and some sort of narrative. To do this I have decided to split the video into two sections ‘narrative’ and ‘performance’ and use parallel editing, allowing them both to progress at the same time.

The performance section will have a lot of close up shots if the lead singer (MEAT shots) and shots of the whole band together. The shots will use a lot of motion, to maintain the fast pace.

This will vary greatly from the narrative section, which will include more artistic shots. I hope to use a short depth of field on the close up shots of characters to ensure focus is on them; this is also a very common convention within music videos.

I will attempt to include religious themes because this will also conform to a motif seen in other The Pretty Reckless videos.

The costume I have in mind conforms perfectly to the audience’s expectations.

The other information I have gathered will aid in the creation if my advert and digipak as I will know to gear it more towards the ‘internet’ audience.

Lyrics Breakdown

Lyrics breakdown

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This is a breakdown of the lyrics to my chosen song, Since You're Gone by The Pretty Reckless. This shows the timings for each line and some of the ideas I have for the video.

Audience Profile

Audience profile

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I created this audience profile to visualise my target audience. This will help me to incorporate features that will appeal to them and therefore increase popularity and sales of my production.