Monday, 27 June 2011

Shot Count



The number of shots/ cuts used in this video is approximately 224.
This averages to just over 1 second per shot.
Most of the shots are focused on the band members, in particular the lead singer. A lot of close-up shots are used, which is a very common convention in music videos called MEAT. There is also a lot of long and medium shots which show the band. Shots used also have a lot of movement which suits the fast pace of the song.
There aren't many creative editing techniques used in this video but it's pace of cuts are very important to create Synaesthesia. The cuts maintain a fast visual pace which mirrors the pace of the song. It also uses some lighting techniques to add to the desert setting. This helps to create an atmosphere which contributes to the concept of the video.
The video is very stereotypical of the genre of the song. The majority of the video shows the band playing their instruments with a few cutaways, showing what is happening around them. The video's narrative is very abstract and mainly uses the illustration technique to show a visual representation of the lyrics. The video isn't restricted to a specific audience but it is made to be more appealing to fans of the rock genre. The bands image also conforms to that of a typical rock band. They are wearing a lot of black, making them stand out against the sand. The main colour focus is on the lead singers hair which is orange. This contrasts highly against the other band members and makes her the centre of attention.
The song has a very strong message which is emphasised by the body language of the band. Their movements are very jerky and in time with the beat, which helps to amplify it.
I think the video conforms to audience expectations and fits quite well within the genre. More than anything, the audience expects to see the band playing instruments which is featured heavily in this video.

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