I setup a facebook page which allows me to interact with my target audience. I can ask them questions and learn their opinions on ideas that I have. This will ensure that my work conforms to their expectations and suits them.
My audience research has shown that I must include shots of the band playing and some sort of narrative. To do this I have decided to split the video into two sections ‘narrative’ and ‘performance’ and use parallel editing, allowing them both to progress at the same time.
The performance section will have a lot of close up shots if the lead singer (MEAT shots) and shots of the whole band together. The shots will use a lot of motion, to maintain the fast pace.
This will vary greatly from the narrative section, which will include more artistic shots. I hope to use a short depth of field on the close up shots of characters to ensure focus is on them; this is also a very common convention within music videos.
I will attempt to include religious themes because this will also conform to a motif seen in other The Pretty Reckless videos.
The costume I have in mind conforms perfectly to the audience’s expectations.
The other information I have gathered will aid in the creation if my advert and digipak as I will know to gear it more towards the ‘internet’ audience.
No comments:
Post a Comment